Tag Archives: Starbucks

Starbucks Trademark Infringement Claim against Belgian Coffeehouse


The trademark in question is the Starbucks logo of a circular emblem containing a mermaid with the text in bold letters around the emblem, spelling out “STARBUCKS”. In 2013 a Belgian coffeehouse, owned by Hasmik Nerseyan, submitted an application for Trademark Registration with the European Union Intellectual Property Office. A couple of months later, Starbucks hit back with an opposition for the application in regards to Article 46.

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The EUPIO had dismissed the case, regarding that the logos were conceptually similar, but differed in their distinctive characteristics. The court summarized the case as having “a low degree of similarity”. Nerseyan’s coffee house logo has a circular emblem with the words “Coffee Rocks”, spelled out in bold letters around it and a musical note fashioned from coffee beans inside the logo, where Starbucks has used a mermaid.

Recently, Starbucks reopened the case for an appeal against the closing summary of a “low degree of similarity” to the EU General Court, stating that the logos are not only visually similar but phonetically as well. The Court agreed with the re-appeal and has discontinued the 2015 dismissal of the case, allowing Starbucks to proceed with its claim.

Read the full story here

Related Article:
Trademark registration in Thailand

Related Blog:
Thailand’s Trademark Act is Amended

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Starbucks Goes After Bangkok Street Vendor

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Coffee heavyweight, Starbucks have taken a Bangkok street vendor, to Court claiming his logo is a breach of their own.

Starbucks are arguing that they obtained an injunction against the vendor in September preventing him from continuing to use the logo.

The hearing was due to begin on Monday, but the brothers failed to show. They have now been ordered by the Court to attend on 18 November.

Bangkok trademark attorney law firm, Chaninat and Leeds explain that although Thailand does not officially require trademarks to be registered, the registration of a trademark ensures companies do not knowingly infringe on an existing mark.

Related Documents:

Thailand Copyright Act

Flickr photo credit: tsuh